PREMISE

Joe's Balanced Bento is an mobile phone app and in-store service concept for a partnership between Trader Joe's and AT&T to help working moms eat healthy lunches.  I developed this concept with two other designers for Stanford University's Human Values in Design Innovation class.

PROCESS

Lead 8 one-on-one interviews with mothers in their homes or at their offices.  Additionally, spoke with health and wellness experts such as a Curves Gym Franchise Owner and Stanford's Health & Wellness Director.  Insights were paired with video clips and organized into four bucket areas for design opportunities.  I designed and build the app wireframe using Adobe Creative Suite.  

APPLIED SKILLS

In-home & In-Office Visits, Contextual Observation, Usability Testing, Analysis & Synthesis, Rapid Prototyping, Sketching, Wireframing (Adobe Illustrator & Photoshop)