Joe's Balanced Bento is an mobile phone app and in-store service concept for a partnership between Trader Joe's and AT&T to help working moms eat healthy lunches. I developed this concept with two other designers for Stanford University's Human Values in Design Innovation class.
Lead 8 one-on-one interviews with mothers in their homes or at their offices. Additionally, spoke with health and wellness experts such as a Curves Gym Franchise Owner and Stanford's Health & Wellness Director. Insights were paired with video clips and organized into four bucket areas for design opportunities. I designed and build the app wireframe using Adobe Creative Suite.
In-home & In-Office Visits, Contextual Observation, Usability Testing, Analysis & Synthesis, Rapid Prototyping, Sketching, Wireframing (Adobe Illustrator & Photoshop)